Print, Subway Posters Perform, 1948

On black ground, a clown with no head, but made up of eyes, red nose with feather, mouth and tongue, and lights in yellow and purple for hair, and cone hat. Lower section in yellow and white: PERFORM / DAILY BEFORE FIVE MILLION / PAIRS OF EYES [NYSA logo]. Upper margin, in black: No. 1 of a Series of New York Subway Poster Designs.; left margin: Subway Poster Designed by / E. McKnight Kauffer / NEW YORK / Recognized on both sides of / the Atlantic as one of the / most distinguished leaders / in modern poster art. Lower margin, in black on white ground: Subway posters perform…daily…before five million pairs of eyes. No matter what New Yorkers’ / preferences may be…in music…entertainment…reading…they all see subway station posters. / Subway posters…strategically located within a few steps of thousands of New York’s retail stores… / always illuminated and in plain sight of the subway riders…offer a combination unique in New York: / COVERAGE—89% of adults; REPETITION—26 per month; COLOR—all you want. / NEW YORK SUBWAYS ADVERTISING CO., INC., 630 Fifth Avenue, New York 20, N. Y.