Poster, “Levi’s Saddleman Boot Jeans” for Levi Strauss, 1973

Three men wearing Levi’s garb, including pants or jeans, jackets and shirts. They wear cowboy boots and are tugging with all their might something unseen at the right, as two other men in the background look on. Across the top, in red: LEVI’S SADDLEMAN BOOT JEANS.