On a red background, in ivory Art Deco block capitals, A.P.W. is imprinted, centered, just below the top edge; and repeated in identical color and style, but smaller, next to the left and right sides, parallel to those edges and facing outward. Underneath the centered A.P.W., is Finest Satin Tissue (italicized)/ 1500 Sheets 5 x 7/ A.P.W Paper Co.,/ Albany, N.Y. U.S.A. (Art Deco., smaller and thinner version), and framing the second and third lines of type, in pale olive green, is a stylized, symmetrical foliate pattern, incorporating Reg/ U.S. Pat. Off., centered at bottom.
With the label wrapped around the product, A.P.W. appears on the opposite side in the larger version, accompanied by foliate excerpts on both sides. Underneath, in the lower half, is A.P.W. (smaller version)/ Quality/ Toilet Paper/ products (italicized).
